SnūzNLūz: The alarm clock that donates to your least favorite charity

“Clocky” is a creative product for helping people overcome a particular self-control problem of waking up on time (we refer to it in chapter 2 of Nudge). With “clocky,” a person can set the number of snooze minutes allowed the next morning. With that number runs out, “clocky” jumps off the night stand and moves around the room making annoying sounds. “Clocky,” as its advertisement claims, “is the alarm clock that runs away and hides to get you out of bed.”

We’ve come across a similar alarm clock, SnūzNLūz, with one devilish tweak. Instead of jumping around the room when the snooze minutes run out, SnūzNLūz starts donating money (at $10 or more per snooze unit) to your most hated charity (which you select upon purchasing the clock).

Donation Alarm clock

The clock’s manufacturer has some suggestions for charities:

Are you a butcher? Set your SnūzNLūz to donate to PETA.

Are you a republican? Set your SnūzNLūz to donate to the ACLU!

Are you a land developer? Set your SnūzNLūz to donate to the Wilderness Society!

Enjoy your freedom? (Blue state version) Set your SnūzNLūz to donate to

Enjoy your freedom? (Red state version) Set your SnūzNLūz to donate to

Are you a hippie? Set your SnūzNLūz to donate to the American Coal Foundation.

If you want to be nudged, this little item retails for $39.99.


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  • Desmond Brennan

    You know I’ve something like this. I got an old box that once held a bottle of port – then I put a wardrobe door lock into it. I drilled about 20 air holes. Every night I put 2 alarm clocks in. I lock the box and leave the key in my kitchen. I get up on time now ;-) I call it “clock-in-box”

  • Carriage Clocks

    What a way to “have to” get out of bed in the mornings. If I ever know someone with this self control problem I’ll be glad to pass the clocky info.

  • clocks mantel

    I’ve got a better idea. If you want all of America to wake up, instead of it donating to the persons most hated charity, have it donate to the George W. Bush foundation or campaign. That would sure get me outta the sack!

  • Ramiro

    Hi, it’s actually a good idea but the product is not real. If you hit the buy button, it takes you to a “gotcha!” page that let’s you know you’ve been punked.

  • non geographic numbers

    These projection alarm clocks have analog tuning capabilities for AM / FM radio listening plus projection of time on the ceiling. 

  • fireside sets

    You’ll need to consider other features that are important on any alarm. You’ll need to be sure the display size and color will make it easy for you to read. You’ll want adequate brightness as well, but not so bright it disturbs your sleep.