Ready Return

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California has put together a series of light public service spots – spoofing the typical serious public service spot – for its Ready Return tax service, which has received the official Nudge seal of approval. Below are a couple of those spots. Just curious: How does the guy in the first spot afford a BMW?

[youtube="http://youtube.com/watch?v=QfP-rfOkLx4"]

[youtube="http://youtube.com/watch?v=capwARHaDAE&feature=related"]

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The most innovative tax-filing nudge is California’s Ready Return, a free, voluntary service that allows people to download a pre-filled tax return using information from their W-2s and previous year’s filing. Ready Return began as a small pilot program three years ago, but was halted because of business lobbying pressure. Now, Ready Return is back. Unfortunately, thanks to paltry publicity, few Californians, let alone other Americans, know about it. In the interest of tax filing headaches everywhere, we hope that this will soon change.

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