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Nudge uses the term homo economicus to refer to the person in standard economics textbooks, and homo sapien to refer to normal people. Pat Kane of the Independent comes up with another possibility for normal people that we like: Homer economicus.

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Giandelone also points us to this old 3rd Rock from the Sun clip about tipping.

[youtube="http://www.youtube.com/watch?v=V1ZZWhSvOMI"]

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The Behavior Gap keeps a log of amusing quotes about our financial frailty including this one from author Jonathan Clements: ““If you want to see the greatest threat to your financial future, go home and take a look in the mirror.”

There are also a few Indexed-esque venn diagrams like this one about when you know if your stock picks are likely to bomb.

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Reader Robert Slack writes us:

Another good trick is to tell people the price is 40% off; that must be good value! Then charge $17.16. When the numbers look awkward most people do not notice they are being nudged.

Ha! We promise that Amazon was offering 40 % off Nudge, but has since raised the price. We don’t know when or why that happened. The book is now only 34 % off retail on Amazon. At the Nudge blog we are in the business of helping people, not fooling them. The correction has been made to the blog, and will be made on the home page soon.

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Derrie-Air, with its slogan, “Pack Less. Weigh Less. Pay Less,” will charge passengers on the basis of their weight plus their luggage. The airline says it will plant trees for every pound of carbon emitted by its planes, and makes this promise of customer service:

Every passenger will be treated like royalty. Every seat will be first class. There will simply be too many extras and treats on our flights to list here, but highlights will include: gorgeous air hosts and hostesses, golden-age Rat Pack films, top-shelf vodka Martinis, on-demand video blackjack, spacious private washrooms outfitted with porcelain fixtures and gilded faucets, gourmet snacks, on-board masseuses, loofah scrubs and, of course, digital cable!

In case that outrageous commitment didn’t give it away, Derrie-Air is a joke.

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[youtube=http://youtube.com/watch?v=WuKqWEYzhEA]

(Hat tip: Andrew Golis)

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Excerpts from the 12 question test for beginning, intermediate, and advanced future hedge fund managers:

A hedge-fund manager gets up at 5 a.m. It takes him 12 minutes to shower, 8 minutes to get dressed, and 20 minutes to eat breakfast. How big is his domestic staff?

Your middle-class parents have a combined household income of $115,000. You receive an allowance of $20 per week. If you save all your allowance for two years, how much debt will you have to finance to hostilely take over your family? How will you structure the debt?

(Hat tip: Mostly Economics)

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From “The Cartridge Family” episode of the Simpsons in which Homer Simpson buys a gun.

HOMER

Oh, I don’t need anything like that… yet… Just give me my gun.

(He tries to take the gun.)

CLERK

I’m sorry, but the law requires a five-day waiting period. We’ve got to run a background check.

HOMER

Five days? But I’m mad now! I’d kill you if I had my gun.

CLERK

Yeah, well you don’t.

(Homer walks out of the store, muttering.)

Watch the clip here.

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California has put together a series of light public service spots – spoofing the typical serious public service spot – for its Ready Return tax service, which has received the official Nudge seal of approval. Below are a couple of those spots. Just curious: How does the guy in the first spot afford a BMW?

[youtube="http://youtube.com/watch?v=QfP-rfOkLx4"]

[youtube="http://youtube.com/watch?v=capwARHaDAE&feature=related"]

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