When Condé Nast closed Gourmet magazine last year, it automatically switched all of its nearly 900,000 regular subscribers over to a subscription for its sister publication Bon Appétit. The NYT reports that Condé Nast is being conservative with its upcoming subscription estimates at 1.5 million – just 200,000 over last year’s numbers. Gourmet and Bon Appétit subscription lists overlapped quite a bit (although Condé Nast won’t say exactly how much), but the actual March subscription figure was 1.67 million, which means a bump of approximately 400,000 readers.
“Ninety-nine point nine nine percent of a subscriber file, as you can imagine, will not opt to get their money back, but some will,” said Carol Smith, who joined Condé Nast last month from Elle as vice president and publishing director for Bon Appétit.
So the overlap is probably about 400,000-500,000 subscribers.