The pre-flight script and video about rules for flying is routinely ignored, despite attendants requests for attention. Southwest Airlines uses jokes to gain attention. Air New Zealand uses Richard Simmons. Both are examples of how grabbing attention is a dynamic process. Breaking the expected pattern grabs attention – at least until it becomes expected again.
Meicheng Shi, who spotted the clip, writes: “The first time I flew in an airplane, I paid close attention to the safety instructions, carefully noting how to inflate a lifevest and where my nearest emergency exits were. Hundreds of flights later, I’m usually asleep before the crew even goes through flight safety…Throughout the entire video, almost everyone’s eyes were glued to the screen– I’ve never seen a flight where the passengers paid so much attention to the safety video.”