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Reviews & Early Praise

"How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place."

- Daniel Kahneman, Princeton University, Nobel Laureate in Economics

"I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics arent supposed to be able to write this well."

-Steve Levitt, professor of economics, University of Chicago, author of Freakonomics

"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won't nudge you-it will knock you off your feet."

- Daniel Gilbert, professor of psychology, Harvard University, author of Stumbling on Happiness

"This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done."

- Don Norman, professor of electrical engineering and computer science, Northwestern University, author of The Design of Everyday Things and The Design of Future Things

"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself."

- Michael Lewis, author of The Blind Side: Evolution of a Game and Liar's Poker

"(Nudge is) a manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions."

- David Leonhardt, New York Times

"Richard Thaler and Cass Sunstein's "Nudge" is a wonderful book. More fun than any important book has a right to be - and yet it is truly both."

- Roger Lowenstein, author of When Genius Failed

"Nudge is as important a book as any I've read in perhaps 20 years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you're not interested in any of these topics, you can read something else."

- Barry Schwartz, professor of social theory and social action, Swarthmore College, author of The Paradox of Choice

"I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein."

- Tom Peters, manangement guru, author of In Search of Excellence: Lessons from America's Best Run Companies

"This is a book that every CEO, or aspiring CEO, will want to read. Nudge is filled with ideas that are as intriguing as they are useful. Best of all the authors seem to have had fun writing the book, and that makes the book fun to read."

James Kilts, former CEO of Gillette, author of Doing What Matters

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