Comments for Nudge blog http://nudges.org Improving Decisions About Health, Wealth, and Happiness Fri, 03 Sep 2010 20:54:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Why is the Copenhagen charm offensive so successful? by Nudge blog http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1165 Nudge blog Fri, 03 Sep 2010 20:54:00 +0000 http://nudges.org/?p=4035#comment-1165 The original article addresses that:nn"(Kinimond) doesn't think that people will begin to park illegally in order to get a free oil and air service. 'We can recognize the same bicycles that are parked illegally several days in a row. They don't get oil or air.'" The original article addresses that:nn”(Kinimond) doesn’t think that people will begin to park illegally in order to get a free oil and air service. ‘We can recognize the same bicycles that are parked illegally several days in a row. They don’t get oil or air.’”

]]> Comment on Why is the Copenhagen charm offensive so successful? by Tigere36 http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1164 Tigere36 Fri, 03 Sep 2010 20:26:00 +0000 http://nudges.org/?p=4035#comment-1164 If the bicyclists were rational, wouldn't they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled. If the bicyclists were rational, wouldn’t they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled.

]]> Comment on Assorted links by Consciousness and Spirituality http://nudges.org/2010/08/31/assorted-links-39/#comment-1163 Consciousness and Spirituality Thu, 02 Sep 2010 19:02:02 +0000 http://nudges.org/?p=4029#comment-1163 <strong>Links to Sudbery Quantum Mechanics And The Particles Of Nature ......</strong> I found your entry interesting thus I've added a Trackback to it on my weblog :)... Links to Sudbery Quantum Mechanics And The Particles Of Nature ……

I found your entry interesting thus I’ve added a Trackback to it on my weblog :) …

]]> Comment on New stickers for new cars – Do they get an A? by Dennis Moons http://nudges.org/2010/08/30/new-stickers-for-car-buyers-do-they-get-an-a/#comment-1162 Dennis Moons Tue, 31 Aug 2010 12:52:00 +0000 http://nudges.org/?p=4020#comment-1162 The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system. The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system.

]]> Comment on Turning a famous sticker into an emotional nudge by Nudge blog http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1159 Nudge blog Mon, 23 Aug 2010 02:28:00 +0000 http://nudges.org/?p=3989#comment-1159 The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective? The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective?

]]> Comment on Turning a famous sticker into an emotional nudge by Rags Srinivasan http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1158 Rags Srinivasan Sun, 22 Aug 2010 21:28:00 +0000 http://nudges.org/?p=3989#comment-1158 The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, "resonated with customers"). Don't most stores carry just one brand of Banana - Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don't have to buy the banana. n-rags The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, “resonated with customers”). Don’t most stores carry just one brand of Banana – Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don’t have to buy the banana. n-rags

]]> Comment on Are there nudges to be found in a smarter energy grid? by Dave http://nudges.org/2010/08/19/are-there-nudges-to-be-found-in-a-smarter-energy-grid/#comment-1155 Dave Sat, 21 Aug 2010 02:59:00 +0000 http://nudges.org/?p=3984#comment-1155 The home owner's experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It's also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ). The home owner’s experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It’s also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ).

]]> Comment on How well do real estate agents understand their clients? by Mike Johnson http://nudges.org/2010/08/09/how-well-do-real-estate-agents-understand-their-clients/#comment-1151 Mike Johnson Thu, 19 Aug 2010 20:26:00 +0000 http://nudges.org/?p=3952#comment-1151 Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you're considering. It's a great question, how much do real estate agents consider this, and what would it look like if they did? Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you’re considering. It’s a great question, how much do real estate agents consider this, and what would it look like if they did?

]]> Comment on The Nazis nudged by Verena http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1154 Verena Fri, 13 Aug 2010 08:23:00 +0000 http://nudges.org/?p=3961#comment-1154 The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters. The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters.

]]> Comment on The Nazis nudged by Jkbeadle http://nudges.org Improving Decisions About Health, Wealth, and Happiness Fri, 03 Sep 2010 20:54:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comments for Nudge blog http://nudges.org Improving Decisions About Health, Wealth, and Happiness Fri, 03 Sep 2010 20:54:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Why is the Copenhagen charm offensive so successful? by Nudge blog http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1165 Nudge blog Fri, 03 Sep 2010 20:54:00 +0000 http://nudges.org/?p=4035#comment-1165 The original article addresses that:nn"(Kinimond) doesn't think that people will begin to park illegally in order to get a free oil and air service. 'We can recognize the same bicycles that are parked illegally several days in a row. They don't get oil or air.'" The original article addresses that:nn”(Kinimond) doesn’t think that people will begin to park illegally in order to get a free oil and air service. ‘We can recognize the same bicycles that are parked illegally several days in a row. They don’t get oil or air.’”

]]> Comment on Why is the Copenhagen charm offensive so successful? by Tigere36 http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1164 Tigere36 Fri, 03 Sep 2010 20:26:00 +0000 http://nudges.org/?p=4035#comment-1164 If the bicyclists were rational, wouldn't they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled. If the bicyclists were rational, wouldn’t they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled.

]]> Comment on Assorted links by Consciousness and Spirituality http://nudges.org/2010/08/31/assorted-links-39/#comment-1163 Consciousness and Spirituality Thu, 02 Sep 2010 19:02:02 +0000 http://nudges.org/?p=4029#comment-1163 <strong>Links to Sudbery Quantum Mechanics And The Particles Of Nature ......</strong> I found your entry interesting thus I've added a Trackback to it on my weblog :)... Links to Sudbery Quantum Mechanics And The Particles Of Nature ……

I found your entry interesting thus I’ve added a Trackback to it on my weblog :) …

]]> Comment on New stickers for new cars – Do they get an A? by Dennis Moons http://nudges.org/2010/08/30/new-stickers-for-car-buyers-do-they-get-an-a/#comment-1162 Dennis Moons Tue, 31 Aug 2010 12:52:00 +0000 http://nudges.org/?p=4020#comment-1162 The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system. The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system.

]]> Comment on Turning a famous sticker into an emotional nudge by Nudge blog http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1159 Nudge blog Mon, 23 Aug 2010 02:28:00 +0000 http://nudges.org/?p=3989#comment-1159 The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective? The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective?

]]> Comment on Turning a famous sticker into an emotional nudge by Rags Srinivasan http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1158 Rags Srinivasan Sun, 22 Aug 2010 21:28:00 +0000 http://nudges.org/?p=3989#comment-1158 The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, "resonated with customers"). Don't most stores carry just one brand of Banana - Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don't have to buy the banana. n-rags The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, “resonated with customers”). Don’t most stores carry just one brand of Banana – Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don’t have to buy the banana. n-rags

]]> Comment on Are there nudges to be found in a smarter energy grid? by Dave http://nudges.org/2010/08/19/are-there-nudges-to-be-found-in-a-smarter-energy-grid/#comment-1155 Dave Sat, 21 Aug 2010 02:59:00 +0000 http://nudges.org/?p=3984#comment-1155 The home owner's experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It's also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ). The home owner’s experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It’s also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ).

]]> Comment on How well do real estate agents understand their clients? by Mike Johnson http://nudges.org/2010/08/09/how-well-do-real-estate-agents-understand-their-clients/#comment-1151 Mike Johnson Thu, 19 Aug 2010 20:26:00 +0000 http://nudges.org/?p=3952#comment-1151 Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you're considering. It's a great question, how much do real estate agents consider this, and what would it look like if they did? Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you’re considering. It’s a great question, how much do real estate agents consider this, and what would it look like if they did?

]]> Comment on The Nazis nudged by Verena http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1154 Verena Fri, 13 Aug 2010 08:23:00 +0000 http://nudges.org/?p=3961#comment-1154 The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters. The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters.

]]> Comment on The Nazis nudged by Jkbeadle http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1165 Nudge blog Fri, 03 Sep 2010 20:54:00 +0000 http://nudges.org/?p=4035#comment-1165 The original article addresses that:nn"(Kinimond) doesn't think that people will begin to park illegally in order to get a free oil and air service. 'We can recognize the same bicycles that are parked illegally several days in a row. They don't get oil or air.'" The original article addresses that:nn”(Kinimond) doesn’t think that people will begin to park illegally in order to get a free oil and air service. ‘We can recognize the same bicycles that are parked illegally several days in a row. They don’t get oil or air.’”

]]> Comments for Nudge blog http://nudges.org Improving Decisions About Health, Wealth, and Happiness Fri, 03 Sep 2010 20:54:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Why is the Copenhagen charm offensive so successful? by Nudge blog http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1165 Nudge blog Fri, 03 Sep 2010 20:54:00 +0000 http://nudges.org/?p=4035#comment-1165 The original article addresses that:nn"(Kinimond) doesn't think that people will begin to park illegally in order to get a free oil and air service. 'We can recognize the same bicycles that are parked illegally several days in a row. They don't get oil or air.'" The original article addresses that:nn”(Kinimond) doesn’t think that people will begin to park illegally in order to get a free oil and air service. ‘We can recognize the same bicycles that are parked illegally several days in a row. They don’t get oil or air.’”

]]> Comment on Why is the Copenhagen charm offensive so successful? by Tigere36 http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1164 Tigere36 Fri, 03 Sep 2010 20:26:00 +0000 http://nudges.org/?p=4035#comment-1164 If the bicyclists were rational, wouldn't they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled. If the bicyclists were rational, wouldn’t they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled.

]]> Comment on Assorted links by Consciousness and Spirituality http://nudges.org/2010/08/31/assorted-links-39/#comment-1163 Consciousness and Spirituality Thu, 02 Sep 2010 19:02:02 +0000 http://nudges.org/?p=4029#comment-1163 <strong>Links to Sudbery Quantum Mechanics And The Particles Of Nature ......</strong> I found your entry interesting thus I've added a Trackback to it on my weblog :)... Links to Sudbery Quantum Mechanics And The Particles Of Nature ……

I found your entry interesting thus I’ve added a Trackback to it on my weblog :) …

]]> Comment on New stickers for new cars – Do they get an A? by Dennis Moons http://nudges.org/2010/08/30/new-stickers-for-car-buyers-do-they-get-an-a/#comment-1162 Dennis Moons Tue, 31 Aug 2010 12:52:00 +0000 http://nudges.org/?p=4020#comment-1162 The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system. The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system.

]]> Comment on Turning a famous sticker into an emotional nudge by Nudge blog http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1159 Nudge blog Mon, 23 Aug 2010 02:28:00 +0000 http://nudges.org/?p=3989#comment-1159 The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective? The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective?

]]> Comment on Turning a famous sticker into an emotional nudge by Rags Srinivasan http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1158 Rags Srinivasan Sun, 22 Aug 2010 21:28:00 +0000 http://nudges.org/?p=3989#comment-1158 The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, "resonated with customers"). Don't most stores carry just one brand of Banana - Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don't have to buy the banana. n-rags The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, “resonated with customers”). Don’t most stores carry just one brand of Banana – Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don’t have to buy the banana. n-rags

]]> Comment on Are there nudges to be found in a smarter energy grid? by Dave http://nudges.org/2010/08/19/are-there-nudges-to-be-found-in-a-smarter-energy-grid/#comment-1155 Dave Sat, 21 Aug 2010 02:59:00 +0000 http://nudges.org/?p=3984#comment-1155 The home owner's experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It's also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ). The home owner’s experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It’s also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ).

]]> Comment on How well do real estate agents understand their clients? by Mike Johnson http://nudges.org/2010/08/09/how-well-do-real-estate-agents-understand-their-clients/#comment-1151 Mike Johnson Thu, 19 Aug 2010 20:26:00 +0000 http://nudges.org/?p=3952#comment-1151 Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you're considering. It's a great question, how much do real estate agents consider this, and what would it look like if they did? Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you’re considering. It’s a great question, how much do real estate agents consider this, and what would it look like if they did?

]]> Comment on The Nazis nudged by Verena http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1154 Verena Fri, 13 Aug 2010 08:23:00 +0000 http://nudges.org/?p=3961#comment-1154 The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters. The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters.

]]> Comment on The Nazis nudged by Jkbeadle http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1164 Tigere36 Fri, 03 Sep 2010 20:26:00 +0000 http://nudges.org/?p=4035#comment-1164 If the bicyclists were rational, wouldn't they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled. If the bicyclists were rational, wouldn’t they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled.

]]> Comments for Nudge blog http://nudges.org Improving Decisions About Health, Wealth, and Happiness Fri, 03 Sep 2010 20:54:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Why is the Copenhagen charm offensive so successful? by Nudge blog http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1165 Nudge blog Fri, 03 Sep 2010 20:54:00 +0000 http://nudges.org/?p=4035#comment-1165 The original article addresses that:nn"(Kinimond) doesn't think that people will begin to park illegally in order to get a free oil and air service. 'We can recognize the same bicycles that are parked illegally several days in a row. They don't get oil or air.'" The original article addresses that:nn”(Kinimond) doesn’t think that people will begin to park illegally in order to get a free oil and air service. ‘We can recognize the same bicycles that are parked illegally several days in a row. They don’t get oil or air.’”

]]> Comment on Why is the Copenhagen charm offensive so successful? by Tigere36 http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1164 Tigere36 Fri, 03 Sep 2010 20:26:00 +0000 http://nudges.org/?p=4035#comment-1164 If the bicyclists were rational, wouldn't they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled. If the bicyclists were rational, wouldn’t they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled.

]]> Comment on Assorted links by Consciousness and Spirituality http://nudges.org/2010/08/31/assorted-links-39/#comment-1163 Consciousness and Spirituality Thu, 02 Sep 2010 19:02:02 +0000 http://nudges.org/?p=4029#comment-1163 <strong>Links to Sudbery Quantum Mechanics And The Particles Of Nature ......</strong> I found your entry interesting thus I've added a Trackback to it on my weblog :)... Links to Sudbery Quantum Mechanics And The Particles Of Nature ……

I found your entry interesting thus I’ve added a Trackback to it on my weblog :) …

]]> Comment on New stickers for new cars – Do they get an A? by Dennis Moons http://nudges.org/2010/08/30/new-stickers-for-car-buyers-do-they-get-an-a/#comment-1162 Dennis Moons Tue, 31 Aug 2010 12:52:00 +0000 http://nudges.org/?p=4020#comment-1162 The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system. The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system.

]]> Comment on Turning a famous sticker into an emotional nudge by Nudge blog http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1159 Nudge blog Mon, 23 Aug 2010 02:28:00 +0000 http://nudges.org/?p=3989#comment-1159 The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective? The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective?

]]> Comment on Turning a famous sticker into an emotional nudge by Rags Srinivasan http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1158 Rags Srinivasan Sun, 22 Aug 2010 21:28:00 +0000 http://nudges.org/?p=3989#comment-1158 The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, "resonated with customers"). Don't most stores carry just one brand of Banana - Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don't have to buy the banana. n-rags The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, “resonated with customers”). Don’t most stores carry just one brand of Banana – Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don’t have to buy the banana. n-rags

]]> Comment on Are there nudges to be found in a smarter energy grid? by Dave http://nudges.org/2010/08/19/are-there-nudges-to-be-found-in-a-smarter-energy-grid/#comment-1155 Dave Sat, 21 Aug 2010 02:59:00 +0000 http://nudges.org/?p=3984#comment-1155 The home owner's experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It's also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ). The home owner’s experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It’s also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ).

]]> Comment on How well do real estate agents understand their clients? by Mike Johnson http://nudges.org/2010/08/09/how-well-do-real-estate-agents-understand-their-clients/#comment-1151 Mike Johnson Thu, 19 Aug 2010 20:26:00 +0000 http://nudges.org/?p=3952#comment-1151 Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you're considering. It's a great question, how much do real estate agents consider this, and what would it look like if they did? Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you’re considering. It’s a great question, how much do real estate agents consider this, and what would it look like if they did?

]]> Comment on The Nazis nudged by Verena http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1154 Verena Fri, 13 Aug 2010 08:23:00 +0000 http://nudges.org/?p=3961#comment-1154 The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters. The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters.

]]> Comment on The Nazis nudged by Jkbeadle http://nudges.org/2010/08/31/assorted-links-39/#comment-1163 Consciousness and Spirituality Thu, 02 Sep 2010 19:02:02 +0000 http://nudges.org/?p=4029#comment-1163 <strong>Links to Sudbery Quantum Mechanics And The Particles Of Nature ......</strong> I found your entry interesting thus I've added a Trackback to it on my weblog :)... Links to Sudbery Quantum Mechanics And The Particles Of Nature ……

I found your entry interesting thus I’ve added a Trackback to it on my weblog :) …

]]> Comments for Nudge blog http://nudges.org Improving Decisions About Health, Wealth, and Happiness Fri, 03 Sep 2010 20:54:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Why is the Copenhagen charm offensive so successful? by Nudge blog http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1165 Nudge blog Fri, 03 Sep 2010 20:54:00 +0000 http://nudges.org/?p=4035#comment-1165 The original article addresses that:nn"(Kinimond) doesn't think that people will begin to park illegally in order to get a free oil and air service. 'We can recognize the same bicycles that are parked illegally several days in a row. They don't get oil or air.'" The original article addresses that:nn”(Kinimond) doesn’t think that people will begin to park illegally in order to get a free oil and air service. ‘We can recognize the same bicycles that are parked illegally several days in a row. They don’t get oil or air.’”

]]> Comment on Why is the Copenhagen charm offensive so successful? by Tigere36 http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1164 Tigere36 Fri, 03 Sep 2010 20:26:00 +0000 http://nudges.org/?p=4035#comment-1164 If the bicyclists were rational, wouldn't they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled. If the bicyclists were rational, wouldn’t they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled.

]]> Comment on Assorted links by Consciousness and Spirituality http://nudges.org/2010/08/31/assorted-links-39/#comment-1163 Consciousness and Spirituality Thu, 02 Sep 2010 19:02:02 +0000 http://nudges.org/?p=4029#comment-1163 <strong>Links to Sudbery Quantum Mechanics And The Particles Of Nature ......</strong> I found your entry interesting thus I've added a Trackback to it on my weblog :)... Links to Sudbery Quantum Mechanics And The Particles Of Nature ……

I found your entry interesting thus I’ve added a Trackback to it on my weblog :) …

]]> Comment on New stickers for new cars – Do they get an A? by Dennis Moons http://nudges.org/2010/08/30/new-stickers-for-car-buyers-do-they-get-an-a/#comment-1162 Dennis Moons Tue, 31 Aug 2010 12:52:00 +0000 http://nudges.org/?p=4020#comment-1162 The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system. The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system.

]]> Comment on Turning a famous sticker into an emotional nudge by Nudge blog http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1159 Nudge blog Mon, 23 Aug 2010 02:28:00 +0000 http://nudges.org/?p=3989#comment-1159 The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective? The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective?

]]> Comment on Turning a famous sticker into an emotional nudge by Rags Srinivasan http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1158 Rags Srinivasan Sun, 22 Aug 2010 21:28:00 +0000 http://nudges.org/?p=3989#comment-1158 The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, "resonated with customers"). Don't most stores carry just one brand of Banana - Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don't have to buy the banana. n-rags The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, “resonated with customers”). Don’t most stores carry just one brand of Banana – Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don’t have to buy the banana. n-rags

]]> Comment on Are there nudges to be found in a smarter energy grid? by Dave http://nudges.org/2010/08/19/are-there-nudges-to-be-found-in-a-smarter-energy-grid/#comment-1155 Dave Sat, 21 Aug 2010 02:59:00 +0000 http://nudges.org/?p=3984#comment-1155 The home owner's experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It's also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ). The home owner’s experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It’s also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ).

]]> Comment on How well do real estate agents understand their clients? by Mike Johnson http://nudges.org/2010/08/09/how-well-do-real-estate-agents-understand-their-clients/#comment-1151 Mike Johnson Thu, 19 Aug 2010 20:26:00 +0000 http://nudges.org/?p=3952#comment-1151 Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you're considering. It's a great question, how much do real estate agents consider this, and what would it look like if they did? Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you’re considering. It’s a great question, how much do real estate agents consider this, and what would it look like if they did?

]]> Comment on The Nazis nudged by Verena http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1154 Verena Fri, 13 Aug 2010 08:23:00 +0000 http://nudges.org/?p=3961#comment-1154 The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters. The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters.

]]> Comment on The Nazis nudged by Jkbeadle http://nudges.org/2010/08/30/new-stickers-for-car-buyers-do-they-get-an-a/#comment-1162 Dennis Moons Tue, 31 Aug 2010 12:52:00 +0000 http://nudges.org/?p=4020#comment-1162 The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system. The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system.

]]> Comments for Nudge blog http://nudges.org Improving Decisions About Health, Wealth, and Happiness Fri, 03 Sep 2010 20:54:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Why is the Copenhagen charm offensive so successful? by Nudge blog http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1165 Nudge blog Fri, 03 Sep 2010 20:54:00 +0000 http://nudges.org/?p=4035#comment-1165 The original article addresses that:nn"(Kinimond) doesn't think that people will begin to park illegally in order to get a free oil and air service. 'We can recognize the same bicycles that are parked illegally several days in a row. They don't get oil or air.'" The original article addresses that:nn”(Kinimond) doesn’t think that people will begin to park illegally in order to get a free oil and air service. ‘We can recognize the same bicycles that are parked illegally several days in a row. They don’t get oil or air.’”

]]> Comment on Why is the Copenhagen charm offensive so successful? by Tigere36 http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1164 Tigere36 Fri, 03 Sep 2010 20:26:00 +0000 http://nudges.org/?p=4035#comment-1164 If the bicyclists were rational, wouldn't they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled. If the bicyclists were rational, wouldn’t they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled.

]]> Comment on Assorted links by Consciousness and Spirituality http://nudges.org/2010/08/31/assorted-links-39/#comment-1163 Consciousness and Spirituality Thu, 02 Sep 2010 19:02:02 +0000 http://nudges.org/?p=4029#comment-1163 <strong>Links to Sudbery Quantum Mechanics And The Particles Of Nature ......</strong> I found your entry interesting thus I've added a Trackback to it on my weblog :)... Links to Sudbery Quantum Mechanics And The Particles Of Nature ……

I found your entry interesting thus I’ve added a Trackback to it on my weblog :) …

]]> Comment on New stickers for new cars – Do they get an A? by Dennis Moons http://nudges.org/2010/08/30/new-stickers-for-car-buyers-do-they-get-an-a/#comment-1162 Dennis Moons Tue, 31 Aug 2010 12:52:00 +0000 http://nudges.org/?p=4020#comment-1162 The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system. The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system.

]]> Comment on Turning a famous sticker into an emotional nudge by Nudge blog http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1159 Nudge blog Mon, 23 Aug 2010 02:28:00 +0000 http://nudges.org/?p=3989#comment-1159 The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective? The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective?

]]> Comment on Turning a famous sticker into an emotional nudge by Rags Srinivasan http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1158 Rags Srinivasan Sun, 22 Aug 2010 21:28:00 +0000 http://nudges.org/?p=3989#comment-1158 The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, "resonated with customers"). Don't most stores carry just one brand of Banana - Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don't have to buy the banana. n-rags The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, “resonated with customers”). Don’t most stores carry just one brand of Banana – Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don’t have to buy the banana. n-rags

]]> Comment on Are there nudges to be found in a smarter energy grid? by Dave http://nudges.org/2010/08/19/are-there-nudges-to-be-found-in-a-smarter-energy-grid/#comment-1155 Dave Sat, 21 Aug 2010 02:59:00 +0000 http://nudges.org/?p=3984#comment-1155 The home owner's experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It's also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ). The home owner’s experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It’s also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ).

]]> Comment on How well do real estate agents understand their clients? by Mike Johnson http://nudges.org/2010/08/09/how-well-do-real-estate-agents-understand-their-clients/#comment-1151 Mike Johnson Thu, 19 Aug 2010 20:26:00 +0000 http://nudges.org/?p=3952#comment-1151 Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you're considering. It's a great question, how much do real estate agents consider this, and what would it look like if they did? Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you’re considering. It’s a great question, how much do real estate agents consider this, and what would it look like if they did?

]]> Comment on The Nazis nudged by Verena http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1154 Verena Fri, 13 Aug 2010 08:23:00 +0000 http://nudges.org/?p=3961#comment-1154 The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters. The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters.

]]> Comment on The Nazis nudged by Jkbeadle http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1159 Nudge blog Mon, 23 Aug 2010 02:28:00 +0000 http://nudges.org/?p=3989#comment-1159 The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective? The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective?

]]> Comments for Nudge blog http://nudges.org Improving Decisions About Health, Wealth, and Happiness Fri, 03 Sep 2010 20:54:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Why is the Copenhagen charm offensive so successful? by Nudge blog http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1165 Nudge blog Fri, 03 Sep 2010 20:54:00 +0000 http://nudges.org/?p=4035#comment-1165 The original article addresses that:nn"(Kinimond) doesn't think that people will begin to park illegally in order to get a free oil and air service. 'We can recognize the same bicycles that are parked illegally several days in a row. They don't get oil or air.'" The original article addresses that:nn”(Kinimond) doesn’t think that people will begin to park illegally in order to get a free oil and air service. ‘We can recognize the same bicycles that are parked illegally several days in a row. They don’t get oil or air.’”

]]> Comment on Why is the Copenhagen charm offensive so successful? by Tigere36 http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1164 Tigere36 Fri, 03 Sep 2010 20:26:00 +0000 http://nudges.org/?p=4035#comment-1164 If the bicyclists were rational, wouldn't they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled. If the bicyclists were rational, wouldn’t they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled.

]]> Comment on Assorted links by Consciousness and Spirituality http://nudges.org/2010/08/31/assorted-links-39/#comment-1163 Consciousness and Spirituality Thu, 02 Sep 2010 19:02:02 +0000 http://nudges.org/?p=4029#comment-1163 <strong>Links to Sudbery Quantum Mechanics And The Particles Of Nature ......</strong> I found your entry interesting thus I've added a Trackback to it on my weblog :)... Links to Sudbery Quantum Mechanics And The Particles Of Nature ……

I found your entry interesting thus I’ve added a Trackback to it on my weblog :) …

]]> Comment on New stickers for new cars – Do they get an A? by Dennis Moons http://nudges.org/2010/08/30/new-stickers-for-car-buyers-do-they-get-an-a/#comment-1162 Dennis Moons Tue, 31 Aug 2010 12:52:00 +0000 http://nudges.org/?p=4020#comment-1162 The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system. The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system.

]]> Comment on Turning a famous sticker into an emotional nudge by Nudge blog http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1159 Nudge blog Mon, 23 Aug 2010 02:28:00 +0000 http://nudges.org/?p=3989#comment-1159 The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective? The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective?

]]> Comment on Turning a famous sticker into an emotional nudge by Rags Srinivasan http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1158 Rags Srinivasan Sun, 22 Aug 2010 21:28:00 +0000 http://nudges.org/?p=3989#comment-1158 The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, "resonated with customers"). Don't most stores carry just one brand of Banana - Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don't have to buy the banana. n-rags The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, “resonated with customers”). Don’t most stores carry just one brand of Banana – Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don’t have to buy the banana. n-rags

]]> Comment on Are there nudges to be found in a smarter energy grid? by Dave http://nudges.org/2010/08/19/are-there-nudges-to-be-found-in-a-smarter-energy-grid/#comment-1155 Dave Sat, 21 Aug 2010 02:59:00 +0000 http://nudges.org/?p=3984#comment-1155 The home owner's experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It's also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ). The home owner’s experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It’s also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ).

]]> Comment on How well do real estate agents understand their clients? by Mike Johnson http://nudges.org/2010/08/09/how-well-do-real-estate-agents-understand-their-clients/#comment-1151 Mike Johnson Thu, 19 Aug 2010 20:26:00 +0000 http://nudges.org/?p=3952#comment-1151 Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you're considering. It's a great question, how much do real estate agents consider this, and what would it look like if they did? Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you’re considering. It’s a great question, how much do real estate agents consider this, and what would it look like if they did?

]]> Comment on The Nazis nudged by Verena http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1154 Verena Fri, 13 Aug 2010 08:23:00 +0000 http://nudges.org/?p=3961#comment-1154 The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters. The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters.

]]> Comment on The Nazis nudged by Jkbeadle http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1158 Rags Srinivasan Sun, 22 Aug 2010 21:28:00 +0000 http://nudges.org/?p=3989#comment-1158 The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, "resonated with customers"). Don't most stores carry just one brand of Banana - Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don't have to buy the banana. n-rags The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, “resonated with customers”). Don’t most stores carry just one brand of Banana – Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don’t have to buy the banana. n-rags

]]> Comments for Nudge blog http://nudges.org Improving Decisions About Health, Wealth, and Happiness Fri, 03 Sep 2010 20:54:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Why is the Copenhagen charm offensive so successful? by Nudge blog http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1165 Nudge blog Fri, 03 Sep 2010 20:54:00 +0000 http://nudges.org/?p=4035#comment-1165 The original article addresses that:nn"(Kinimond) doesn't think that people will begin to park illegally in order to get a free oil and air service. 'We can recognize the same bicycles that are parked illegally several days in a row. They don't get oil or air.'" The original article addresses that:nn”(Kinimond) doesn’t think that people will begin to park illegally in order to get a free oil and air service. ‘We can recognize the same bicycles that are parked illegally several days in a row. They don’t get oil or air.’”

]]> Comment on Why is the Copenhagen charm offensive so successful? by Tigere36 http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1164 Tigere36 Fri, 03 Sep 2010 20:26:00 +0000 http://nudges.org/?p=4035#comment-1164 If the bicyclists were rational, wouldn't they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled. If the bicyclists were rational, wouldn’t they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled.

]]> Comment on Assorted links by Consciousness and Spirituality http://nudges.org/2010/08/31/assorted-links-39/#comment-1163 Consciousness and Spirituality Thu, 02 Sep 2010 19:02:02 +0000 http://nudges.org/?p=4029#comment-1163 <strong>Links to Sudbery Quantum Mechanics And The Particles Of Nature ......</strong> I found your entry interesting thus I've added a Trackback to it on my weblog :)... Links to Sudbery Quantum Mechanics And The Particles Of Nature ……

I found your entry interesting thus I’ve added a Trackback to it on my weblog :) …

]]> Comment on New stickers for new cars – Do they get an A? by Dennis Moons http://nudges.org/2010/08/30/new-stickers-for-car-buyers-do-they-get-an-a/#comment-1162 Dennis Moons Tue, 31 Aug 2010 12:52:00 +0000 http://nudges.org/?p=4020#comment-1162 The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system. The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system.

]]> Comment on Turning a famous sticker into an emotional nudge by Nudge blog http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1159 Nudge blog Mon, 23 Aug 2010 02:28:00 +0000 http://nudges.org/?p=3989#comment-1159 The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective? The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective?

]]> Comment on Turning a famous sticker into an emotional nudge by Rags Srinivasan http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1158 Rags Srinivasan Sun, 22 Aug 2010 21:28:00 +0000 http://nudges.org/?p=3989#comment-1158 The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, "resonated with customers"). Don't most stores carry just one brand of Banana - Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don't have to buy the banana. n-rags The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, “resonated with customers”). Don’t most stores carry just one brand of Banana – Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don’t have to buy the banana. n-rags

]]> Comment on Are there nudges to be found in a smarter energy grid? by Dave http://nudges.org/2010/08/19/are-there-nudges-to-be-found-in-a-smarter-energy-grid/#comment-1155 Dave Sat, 21 Aug 2010 02:59:00 +0000 http://nudges.org/?p=3984#comment-1155 The home owner's experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It's also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ). The home owner’s experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It’s also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ).

]]> Comment on How well do real estate agents understand their clients? by Mike Johnson http://nudges.org/2010/08/09/how-well-do-real-estate-agents-understand-their-clients/#comment-1151 Mike Johnson Thu, 19 Aug 2010 20:26:00 +0000 http://nudges.org/?p=3952#comment-1151 Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you're considering. It's a great question, how much do real estate agents consider this, and what would it look like if they did? Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you’re considering. It’s a great question, how much do real estate agents consider this, and what would it look like if they did?

]]> Comment on The Nazis nudged by Verena http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1154 Verena Fri, 13 Aug 2010 08:23:00 +0000 http://nudges.org/?p=3961#comment-1154 The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters. The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters.

]]> Comment on The Nazis nudged by Jkbeadle http://nudges.org/2010/08/19/are-there-nudges-to-be-found-in-a-smarter-energy-grid/#comment-1155 Dave Sat, 21 Aug 2010 02:59:00 +0000 http://nudges.org/?p=3984#comment-1155 The home owner's experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It's also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ). The home owner’s experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It’s also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ).

]]> Comments for Nudge blog http://nudges.org Improving Decisions About Health, Wealth, and Happiness Fri, 03 Sep 2010 20:54:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Why is the Copenhagen charm offensive so successful? by Nudge blog http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1165 Nudge blog Fri, 03 Sep 2010 20:54:00 +0000 http://nudges.org/?p=4035#comment-1165 The original article addresses that:nn"(Kinimond) doesn't think that people will begin to park illegally in order to get a free oil and air service. 'We can recognize the same bicycles that are parked illegally several days in a row. They don't get oil or air.'" The original article addresses that:nn”(Kinimond) doesn’t think that people will begin to park illegally in order to get a free oil and air service. ‘We can recognize the same bicycles that are parked illegally several days in a row. They don’t get oil or air.’”

]]> Comment on Why is the Copenhagen charm offensive so successful? by Tigere36 http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1164 Tigere36 Fri, 03 Sep 2010 20:26:00 +0000 http://nudges.org/?p=4035#comment-1164 If the bicyclists were rational, wouldn't they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled. If the bicyclists were rational, wouldn’t they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled.

]]> Comment on Assorted links by Consciousness and Spirituality http://nudges.org/2010/08/31/assorted-links-39/#comment-1163 Consciousness and Spirituality Thu, 02 Sep 2010 19:02:02 +0000 http://nudges.org/?p=4029#comment-1163 <strong>Links to Sudbery Quantum Mechanics And The Particles Of Nature ......</strong> I found your entry interesting thus I've added a Trackback to it on my weblog :)... Links to Sudbery Quantum Mechanics And The Particles Of Nature ……

I found your entry interesting thus I’ve added a Trackback to it on my weblog :) …

]]> Comment on New stickers for new cars – Do they get an A? by Dennis Moons http://nudges.org/2010/08/30/new-stickers-for-car-buyers-do-they-get-an-a/#comment-1162 Dennis Moons Tue, 31 Aug 2010 12:52:00 +0000 http://nudges.org/?p=4020#comment-1162 The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system. The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system.

]]> Comment on Turning a famous sticker into an emotional nudge by Nudge blog http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1159 Nudge blog Mon, 23 Aug 2010 02:28:00 +0000 http://nudges.org/?p=3989#comment-1159 The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective? The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective?

]]> Comment on Turning a famous sticker into an emotional nudge by Rags Srinivasan http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1158 Rags Srinivasan Sun, 22 Aug 2010 21:28:00 +0000 http://nudges.org/?p=3989#comment-1158 The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, "resonated with customers"). Don't most stores carry just one brand of Banana - Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don't have to buy the banana. n-rags The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, “resonated with customers”). Don’t most stores carry just one brand of Banana – Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don’t have to buy the banana. n-rags

]]> Comment on Are there nudges to be found in a smarter energy grid? by Dave http://nudges.org/2010/08/19/are-there-nudges-to-be-found-in-a-smarter-energy-grid/#comment-1155 Dave Sat, 21 Aug 2010 02:59:00 +0000 http://nudges.org/?p=3984#comment-1155 The home owner's experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It's also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ). The home owner’s experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It’s also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ).

]]> Comment on How well do real estate agents understand their clients? by Mike Johnson http://nudges.org/2010/08/09/how-well-do-real-estate-agents-understand-their-clients/#comment-1151 Mike Johnson Thu, 19 Aug 2010 20:26:00 +0000 http://nudges.org/?p=3952#comment-1151 Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you're considering. It's a great question, how much do real estate agents consider this, and what would it look like if they did? Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you’re considering. It’s a great question, how much do real estate agents consider this, and what would it look like if they did?

]]> Comment on The Nazis nudged by Verena http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1154 Verena Fri, 13 Aug 2010 08:23:00 +0000 http://nudges.org/?p=3961#comment-1154 The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters. The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters.

]]> Comment on The Nazis nudged by Jkbeadle http://nudges.org/2010/08/09/how-well-do-real-estate-agents-understand-their-clients/#comment-1151 Mike Johnson Thu, 19 Aug 2010 20:26:00 +0000 http://nudges.org/?p=3952#comment-1151 Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you're considering. It's a great question, how much do real estate agents consider this, and what would it look like if they did? Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you’re considering. It’s a great question, how much do real estate agents consider this, and what would it look like if they did?

]]> Comments for Nudge blog http://nudges.org Improving Decisions About Health, Wealth, and Happiness Fri, 03 Sep 2010 20:54:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Why is the Copenhagen charm offensive so successful? by Nudge blog http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1165 Nudge blog Fri, 03 Sep 2010 20:54:00 +0000 http://nudges.org/?p=4035#comment-1165 The original article addresses that:nn"(Kinimond) doesn't think that people will begin to park illegally in order to get a free oil and air service. 'We can recognize the same bicycles that are parked illegally several days in a row. They don't get oil or air.'" The original article addresses that:nn”(Kinimond) doesn’t think that people will begin to park illegally in order to get a free oil and air service. ‘We can recognize the same bicycles that are parked illegally several days in a row. They don’t get oil or air.’”

]]> Comment on Why is the Copenhagen charm offensive so successful? by Tigere36 http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1164 Tigere36 Fri, 03 Sep 2010 20:26:00 +0000 http://nudges.org/?p=4035#comment-1164 If the bicyclists were rational, wouldn't they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled. If the bicyclists were rational, wouldn’t they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled.

]]> Comment on Assorted links by Consciousness and Spirituality http://nudges.org/2010/08/31/assorted-links-39/#comment-1163 Consciousness and Spirituality Thu, 02 Sep 2010 19:02:02 +0000 http://nudges.org/?p=4029#comment-1163 <strong>Links to Sudbery Quantum Mechanics And The Particles Of Nature ......</strong> I found your entry interesting thus I've added a Trackback to it on my weblog :)... Links to Sudbery Quantum Mechanics And The Particles Of Nature ……

I found your entry interesting thus I’ve added a Trackback to it on my weblog :) …

]]> Comment on New stickers for new cars – Do they get an A? by Dennis Moons http://nudges.org/2010/08/30/new-stickers-for-car-buyers-do-they-get-an-a/#comment-1162 Dennis Moons Tue, 31 Aug 2010 12:52:00 +0000 http://nudges.org/?p=4020#comment-1162 The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system. The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system.

]]> Comment on Turning a famous sticker into an emotional nudge by Nudge blog http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1159 Nudge blog Mon, 23 Aug 2010 02:28:00 +0000 http://nudges.org/?p=3989#comment-1159 The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective? The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective?

]]> Comment on Turning a famous sticker into an emotional nudge by Rags Srinivasan http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1158 Rags Srinivasan Sun, 22 Aug 2010 21:28:00 +0000 http://nudges.org/?p=3989#comment-1158 The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, "resonated with customers"). Don't most stores carry just one brand of Banana - Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don't have to buy the banana. n-rags The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, “resonated with customers”). Don’t most stores carry just one brand of Banana – Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don’t have to buy the banana. n-rags

]]> Comment on Are there nudges to be found in a smarter energy grid? by Dave http://nudges.org/2010/08/19/are-there-nudges-to-be-found-in-a-smarter-energy-grid/#comment-1155 Dave Sat, 21 Aug 2010 02:59:00 +0000 http://nudges.org/?p=3984#comment-1155 The home owner's experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It's also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ). The home owner’s experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It’s also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ).

]]> Comment on How well do real estate agents understand their clients? by Mike Johnson http://nudges.org/2010/08/09/how-well-do-real-estate-agents-understand-their-clients/#comment-1151 Mike Johnson Thu, 19 Aug 2010 20:26:00 +0000 http://nudges.org/?p=3952#comment-1151 Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you're considering. It's a great question, how much do real estate agents consider this, and what would it look like if they did? Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you’re considering. It’s a great question, how much do real estate agents consider this, and what would it look like if they did?

]]> Comment on The Nazis nudged by Verena http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1154 Verena Fri, 13 Aug 2010 08:23:00 +0000 http://nudges.org/?p=3961#comment-1154 The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters. The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters.

]]> Comment on The Nazis nudged by Jkbeadle http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1154 Verena Fri, 13 Aug 2010 08:23:00 +0000 http://nudges.org/?p=3961#comment-1154 The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters. The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters.

]]> Comments for Nudge blog http://nudges.org Improving Decisions About Health, Wealth, and Happiness Fri, 03 Sep 2010 20:54:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Why is the Copenhagen charm offensive so successful? by Nudge blog http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1165 Nudge blog Fri, 03 Sep 2010 20:54:00 +0000 http://nudges.org/?p=4035#comment-1165 The original article addresses that:nn"(Kinimond) doesn't think that people will begin to park illegally in order to get a free oil and air service. 'We can recognize the same bicycles that are parked illegally several days in a row. They don't get oil or air.'" The original article addresses that:nn”(Kinimond) doesn’t think that people will begin to park illegally in order to get a free oil and air service. ‘We can recognize the same bicycles that are parked illegally several days in a row. They don’t get oil or air.’”

]]> Comment on Why is the Copenhagen charm offensive so successful? by Tigere36 http://nudges.org/2010/09/02/why-is-the-copenhagen-charm-offensive-so-successful/#comment-1164 Tigere36 Fri, 03 Sep 2010 20:26:00 +0000 http://nudges.org/?p=4035#comment-1164 If the bicyclists were rational, wouldn't they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled. If the bicyclists were rational, wouldn’t they always park their bikes illegally to get the free bike service? Every time they had a tire with low air pressure they should just drop their bike off in the middle of the road. That way they get the air and as a bonus their bike chain will get oiled.

]]> Comment on Assorted links by Consciousness and Spirituality http://nudges.org/2010/08/31/assorted-links-39/#comment-1163 Consciousness and Spirituality Thu, 02 Sep 2010 19:02:02 +0000 http://nudges.org/?p=4029#comment-1163 <strong>Links to Sudbery Quantum Mechanics And The Particles Of Nature ......</strong> I found your entry interesting thus I've added a Trackback to it on my weblog :)... Links to Sudbery Quantum Mechanics And The Particles Of Nature ……

I found your entry interesting thus I’ve added a Trackback to it on my weblog :) …

]]> Comment on New stickers for new cars – Do they get an A? by Dennis Moons http://nudges.org/2010/08/30/new-stickers-for-car-buyers-do-they-get-an-a/#comment-1162 Dennis Moons Tue, 31 Aug 2010 12:52:00 +0000 http://nudges.org/?p=4020#comment-1162 The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system. The big letter definitely makes it easier to understand. And maybe easier to compare between two models in the dealership (in the case they have a different letter). nIt reminds me a lot of http://en.wikipedia.org/wiki/European_Union_energy_label which I find a pretty good system.

]]> Comment on Turning a famous sticker into an emotional nudge by Nudge blog http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1159 Nudge blog Mon, 23 Aug 2010 02:28:00 +0000 http://nudges.org/?p=3989#comment-1159 The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective? The article only quotes brand managers, not customers. But 1,355 entries for self-designed chiquita stickers seems like a good indication of emotion.nnThe comparison to Shrek onions is interesting, but major movie tie-in campaigns are expensive. Who knows which one is more cost-effective?

]]> Comment on Turning a famous sticker into an emotional nudge by Rags Srinivasan http://nudges.org/2010/08/22/turning-a-famous-sticker-into-an-emotional-nudge/#comment-1158 Rags Srinivasan Sun, 22 Aug 2010 21:28:00 +0000 http://nudges.org/?p=3989#comment-1158 The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, "resonated with customers"). Don't most stores carry just one brand of Banana - Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don't have to buy the banana. n-rags The people who used the words emotional are the Chiquita brand managers not customers (not to mention the phrase most often used by brand managers, “resonated with customers”). Don’t most stores carry just one brand of Banana – Chiquita or Dole? I doubt this is just another effort to join the social media bandwagon.nEven if we give that there is ROI on this effort, is it better than alternatives that are already available? For example Vidalia onions co-branded with Shrek movie and stores could not keep bags of onions on their shelves. Children were clamoring for Shrek onions.nI doubt that the sticker approach delivers incremental benefit over traditional methods like movie tie-ins.nnAfter all, if people really love the stickers they can peel it off from the bananas, they don’t have to buy the banana. n-rags

]]> Comment on Are there nudges to be found in a smarter energy grid? by Dave http://nudges.org/2010/08/19/are-there-nudges-to-be-found-in-a-smarter-energy-grid/#comment-1155 Dave Sat, 21 Aug 2010 02:59:00 +0000 http://nudges.org/?p=3984#comment-1155 The home owner's experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It's also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ). The home owner’s experience can have a huge impact, maximizing the efficiency gains of whatever smart grid infrastructure is deployed. Nudges that are contextual (http://bit.ly/9z0usX) can be a good complement to general awareness devices like that orb. It’s also important to target more people than those who are already motivated to lower their usage, like the people who would buy the orb(http://bit.ly/bhlbRZ).

]]> Comment on How well do real estate agents understand their clients? by Mike Johnson http://nudges.org/2010/08/09/how-well-do-real-estate-agents-understand-their-clients/#comment-1151 Mike Johnson Thu, 19 Aug 2010 20:26:00 +0000 http://nudges.org/?p=3952#comment-1151 Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you're considering. It's a great question, how much do real estate agents consider this, and what would it look like if they did? Decision-making is such a complex and fascinating process. So rarely is there any conscious regulation of which factors you’re considering. It’s a great question, how much do real estate agents consider this, and what would it look like if they did?

]]> Comment on The Nazis nudged by Verena http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1154 Verena Fri, 13 Aug 2010 08:23:00 +0000 http://nudges.org/?p=3961#comment-1154 The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters. The ballot asked Austrian voters, actually, not German voters. Well, they ended up being German voters.

]]> Comment on The Nazis nudged by Jkbeadle http://nudges.org/2010/08/11/the-nazis-nudged/#comment-1153 Jkbeadle Thu, 12 Aug 2010 00:28:00 +0000 http://nudges.org/?p=3961#comment-1153 Hi! I've read the book and love both it and the blog. Would you be able to consider the application of these methods to the arts? I love the new manner of thinking but am not as talented as approaching alternative topics in the manner that you all are. Please give it some thought. Hi! I’ve read the book and love both it and the blog. Would you be able to consider the application of these methods to the arts? I love the new manner of thinking but am not as talented as approaching alternative topics in the manner that you all are. Please give it some thought.

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