Advice from the most successful car salesman ever

It ain’t complicated, reports Farnam Street.

So how does (Joe Girard), who sells one car at a time to everyday customers, go on to become one of the most successful sales people in history? Girard offers a simple answer: “People want a fair deal from someone they like.”

When questioned about what he does to get people to like him, he says “I tell them that I like them.”