Anyone faced with picking a paint color faces choice overload, but that’s a common feature in many industries. It’s why that choice overload happens in the first place. Reports the NYT:
To avoid confusion, paint companies almost never retire old colors or reuse names. So customers must wade through an ever-expanding universe in which colors multiply and become less distinguishable. Benjamin Moore, for example, offers 3,300 colors. Valspar, which sells its paints through Lowe’s Home Improvement stores, has 3,500.
Imagine if car companies, consumer electronic manufactures, or fashion houses worked this way. Relative to other industries, it’s cheap and easy for paint color creators to keep old products on hand. But you have to believe in the long tail theory to think this is smart.
Tags: choice overload