A) SnūzNLūz – the alarm clock that donates any amount you designate to a charity you despise if you don’t wake up.
B) The alarm clock that shreds any amount of money you designate right before your eyes if you don’t wake up. (ps. It’s not clear if this alarm clock is real.)
If you answered B), the Nudge blog thinks there’s something odd going on. In fact, it seems like a bonafide behavioral puzzle. You’re losing the money in either case. But in only one is that money going to someone or something you despise. If A) is more ruthless, it’s clearly the vividness of the shredding. But what makes that so painful?
Consider this thought experiment. If you could design a magic alarm clock that would cause a $20 bill to disappear from your wallet and reappear in the bank account of that co-worker you can’t stand every time you hit snooze, and one that would cause a $20 bill to disappear from your wallet zip off somewhere into the ether, here’s guessing that, relatively speaking, the more ruthless clock would be A).
Hat tip: David Glover