The follow-up to the terrific Embrace Life PSA about wearing seat belts. Tim Nudd’s assessment that this ad is not as “compelling and magical” as the original is spot on. Still, it’s a nice illustration of the power of social networks in shaping behavior.
Tags: social norms
Cass Sunstein is currently the Administrator of the White House Office of Information and Regulatory Affairs and has no affiliation with the Nudge blog.
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What is Choice Architecture?
For a user-friendly introduction to choice architecture, check out this paper.