No one at the Comfort Inn in Chicago reads the Nudge blog

Too bad. Otherwise, they might try a different message.

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  • Mike

    This guilt trip seems extremely effective to me.

  • Charlotte

    In their defense, the sign is potentially 15 years old. Maybe they didn’t get around to changing them yet?

    • Rags Srinivasan

      Isn’t that the problem John pointing out – they are so stuck in the past and not coming up for air to see if behavioral econ could be of help?

      That said, for a business like ComfortInn that needs as much revenue optimization as possible, they should unbundle the towel service and ask customers to pay.