Name the choice architect who said it

“You know the old adage that the customer’s always right?” he said. “Well, I kind of think that the opposite is true. The customer is rarely right. And that is why you must seize the control of the circumstance and dominate every last detail: to guarantee that they’re going to have a far better time than they ever would have had if they tried to control it themselves.”

Answer here. (Obviously, this choice architecture advice is not always recommended.)

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