Suicide prevention nudge in Serbia

Reader Melanie Cook sends along the following nudge to prevent suicide in Serbia.

This message is projected under a Belgrade bridge that is infamous because it is named after a poet who committed suicide by jumping off it. Some go as far as calling it a symbol of suicide in Serbia. The message projected translates to: You are not alone with the suicide prevention helpline phone number underneath it. The projection is clever in that it can only be seen from the top of the bridge as you look down, making it somehow more powerful.

Some question the efficacy of the message as only 40 of the 1,500 suicides a year are committed off Belgrade bridges. To me the answer is simple, even if it gets one person to think again then surely its worth it. The idea of the campaign is not only to get people at the point of jumping to think again, but also to raise awareness of the growing problem. Too often family members of suicide victims say that they just didn’t see it coming. Maybe this campaign will help a few see more?


  • Eric

    I wonder too if not having the message displayed to everyone via a billboard might help prevent giving desperate people the idea to jump off the bridge.

  • Debra Stang

    I lost a good friend to suicide just over a year and a half ago. I don’t know if a message like that would have prevented her death, but I’m all for trying anything so that other people don’t have to go through similar losses.

    Debra Stang
    Alliant Professional Networking Specialist