Rewards as a recycling commitment strategy

Food manufacturer Kashi participates in a rewards program that gives points to consumers who recycle their cereal box. Of course, giving rewards after the box has been recycled would be unwieldy – Just imagine trying to verify which Kashi boxes got recycled and which didn’t. So Kashi directs people to enter a code on the inside of the cardboard box and then recycle it, a strategy straight out of behavioral research on voting that finds asking people to pledge to vote (or tell someone when and where they plan to vote) increases their odds of voting. So even if you could just enter the cereal box code and throw the box away, Kashi thinks you won’t, especially after you’ve already committed to recycling it.

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