Calorie counting on your receipt

That’s the policy at Burgerville, a Pacific Northwest burger chain. The CEO explains the new receipts to Fast Company.

“It started first with guests interested in customizing our food. For those who have allergies or are health-conscious, how do they know if they’re on track or not?” Burgerville CEO Jeff Harvey tells FastCompany.com. So Harvey did some research on Nutricate, a system from SmartReceipt that offers personalized nutritional information on receipts. The system is already used in many hospitals and employee cafeterias, but Burgerville is the first fast food chain to adopt it.

Burgerville’s receipt system doesn’t just shock customers into making different food choices–it also suggests what some of those choices might be. “One of our signatures is a real ice cream milkshake with seasonal fruit–it has the best quality ingredients, coming straight from the farms, but the calorie count could be as high as 800 calories. So guests will get a recommendation saying, for example, if you like the blueberry shake, you might consider getting a blueberry smoothie next time,” Harvey says.

Hat tip: Jossie Bristow.

Tags: ,

  • Rudi Kuncoro

    Thanks for your information, i really love milk to supply my calorie. I hope i cant drink milk every week for 2 glass. Andd i am add some fruilt like banana to improve my health. But to keep my halthy skin and help scars remove, you can use avocado like this article <a href='http://fixayu.com/menghilangkan-bekas-jerawat/ cara menghilangkan bekas jerawat

  • Arina Lova

    I like this statment “It started first with guests interested in customizing our food. For those who have allergies or are health-conscious, how do they know if they’re on track or not? pajak stnk tanpa bpkb