U.K. social norms campaign to reduce youth violence

Spotted by Jon de Quidt, who thinks the statistic that 1 percent of youth commit serious violence sounds like a lot of youth. Wondering what constitutes “serious” violence?

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  • http://rationalreactor.com Allison

    That reminds me of a campaign going on at my college, stating the fact that 9 out of 10 males get consent before having sex. While that’s supposed to sound all well and good, 1% of people not doing this adds up to more than one would think.

  • http://twitter.com/BenShimshon Ben Shimshon

    All very well to take on board the insight about marginalising unwanted behaviours, but isn’t this a slightly bald execution of the concept? Not entirely sure that battering people over the head with an ‘everybody does it’ message is likely to deliver – especially with the caveats “serious” and “youth” chucked in to make the stat stand up!