Paging Dr. Dre, Dr. Pepper pitch on line 1

Following up on yesterday’s post, it’s worth mentioning a humorous twist on the conventional strategy used by TD Ameritrade to select a celebrity associated with a particular television character, make no reference to the celebrity or his Hollywood character, and have him pitch for the company’s products. That humorous twist comes courtesy of Dr. Pepper, which has used celebrity endorsers with “Dr.” in their nicknames to pitch the scientific benefits of the company’s soda. The commercials do reference the celebrity by name, in part to help make the association easier for viewers. Music producer Dr. Dre pitches in the ad below.

The set of commercials, which started running in 2009, may have done some good.

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