Assorted links

1) NudgerSize – the iPhone app that motivates you to exercise more. It costs $.99 to download.

2) Choice architecture to generate repeat customers using old lottery tickets. Hat tip: Jeff Maystruck.

3) 85 percent of shoppers pick a product because of its color. Hat tip: Melanie Cook.

4) The power of secret commitment strategies. Hat tip: K.O.

5) The Campaign Company defines a nudge as an intervention that offers a positive reward in conjunction with a passive decision making process.

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  • http://twitter.com/pricingright Rags Srinivasan

    On the effect of colors, I am not able to find if it is stated preference or revealed preference

  • Marcus Tay

    Point no4: 
    Hence, should we go with announcement of goals publicly or should we go with keeping your goals secret.