Grocery cart choice architecture

Researchers at New Mexico State University say a simple change in the design of shopping carts may help people make better decisions about the food they buy.

Collin Payne, an assistant professor in NMSU’s College of Business, conducted the research at supermarkets in Las Cruces. Researchers marked a line with yellow duct tape across the width of shopping carts, and placed a sign on the cart asking shoppers to place fruit and vegetables in front of the tape line, and the rest of their groceries behind the line.

“And what we saw was a bump of a 102% increase in purchasing of fruits and vegetables with that simple sign and line,” Payne said.

Full story here. Hat tip: Rags Srinivasan, Jamey Coughlin.

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  • Jay Sean

    That would be such a brilliant idea. Very interesting. Thanks! =)

  • aduh omad

    the reason they won’t change the design of the grocery chart because it will lower their profit. buyer will only buy small amount of goods that they really need rather than buy a lot of goods that they don’t really need. dedaunan

  • Yuda

    “the reason they won’t change the design of the grocery chart because it will lower their profit” whats are you kidding?

  • marie stewards

    Nice one, th4 for sharing,

  • andre

    A lot of small detail get attention, it can cause decent to big effect. Grocery chart design might be small thing, lot of stores have similar grocery chart, but if you can create a little bit unique, and better design, it’s good. Read here for more about this.

  • john

    nice info and you can read good jobe here :

  • john
  • Pesan Kaos

    the great tips :D i agree for this statement
    ragard Pesan Kaos Sablon

  • Bunda Lita

    the main reason why some grocery won’t change the desain is the change affect to their worker and tanda tanda kehamilan

    that is my opinion n also my mother

  • aganobatherbal

    What really could change the buyer in the shop? I think there is no problem Obat Herbal

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  • Dadang Sulaeman

    Very good idea you’ve shared here, from here I can be a very valuable new experience. all things that are here will I make the source of reference, thank you friends.