Assorted links

1) Department of confusing legal arguments: Vitaminwater is being sued on the grounds that it doesn’t provide the health benefits it claims. Vitaminwater’s defense? “No consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.

2) A health care provider teams up with a coupon distributor to send its plan members coupons for products targeted to alleviate their chronic conditions. Hat tip: Zach Perry.

3) Nudge unit at 10 Downing street.

4) A series of “green” default options at this year’s Association for Consumer Research conference. Hat tip: Dan Goldstein.

5) Princeton economist Uwe Reinhardt on a new wrinkle to a nudge-friendly proposal to automatically enrolling Americans in a health plan, but give them they option to opt-out. The wrinkle is having opt-outers lose the right to buy health insurance under the terms of the recent legislation (meaning they’d buy insurance in today’s market) for some number of years.

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