Toys “R” Us is counting on an Eisenhower-era tactic to get consumers to spend this Christmas. The toy retailer will begin offering a “Christmas Savers Club” on Wednesday that allows shoppers to put money away with the company for holiday gifts. Participants will receive a card similar to a gift card, and can contribute funds to it through cash or credit card payments. As an incentive Toys “R” Us will add 3 percent interest on the balance.
Full story in NYT.