Marketers know, when you can't say it, show it

In anticipation of a ban against using words such as “light” or “mild” on cigarette labels and ads, tobacco companies have lightened package colors to convey the same message…All Salem packages used to be the same shade of green, but now packages previously called “lights” are a lighter green and white, and “ultra lights” are a pale gray and white.

Full story in USA Today.

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