Assorted links

June 2, 2010 in Blog posts | 1 comment

1) As part of their bonus, Unilever senior managers are encouraged to invest as much as 60 percent of their cash bonus back in Unilever shares. The Nudge blog hopes senior managers will choose not to.

2) “The true perversity of The Heart Attack Grill is that the same tactics that are supposed to scare people away from unhealthy food are actually encouraging them to buy it.”

3) Which government agencies will challenge citizens to come up with ideas? Which government agencies will put those ideas into action?

4) People who order food through this mobile app spend 25 percent more on their order than they do using a traditional menu. Credit card executives would have predicted something like this.

5) TIAA-CREF is sponsoring a contest looking for ideas to boost the U.S. savings rate. Grand prize: $50,000

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  • http://www.yogareflections.net Martha Maguire

    I am a yoga teacher and after reading Nudge I aim to use the principle of default options to encourage my students to create a home practice. As a yoga “econ”, I know many postures and their benefits, so it is easy for me to create a variety of daily practices for myself. My students, however, are intimidated by all the choices. It is more helpful for them to be given a specific routine to memorize. This way when they make the choice to practice, there are no more decisions to be made and they can simply breathe, feel, and relax. Yoga styles that emphasize specific routines have always seemed inordinately popular to me. Thanks to your book, I understand why “humans” are drawn to them, and can adjust my teaching accordingly.