A thought about behavioral placement

April 15, 2010 in Blog posts | 3 comments

In an age of cynicism toward marketing, behavioral placement may be easier to pull off than product placement because behaviors aren’t brands. Unless behavior is performed by a character whose celebrity is a brand in itself. Lesson: Let background characters do behavioral placement.

Tags: behavioral placement

http://www.ejconsultingllc.com latisha

Not really big on this type of thing, but thought this book deserved a mention. Just read it. “You Have A College Degree, Now What?” http://www.amazon.com/You-Have-College-Degree-W…
http://www.ejconsultingllc.com latisha

Not really big on this type of thing, but thought this book deserved a mention. Just read it. u201cYou Have A College Degree, Now What?u201d http://www.amazon.com/You-Have-College-Degree-What/dp/0578044048/ref=sr_1_1?ie=UTF8&s=books&qid=1271386546&sr=1-1
ryao

Thanks for the heads up. Im going to go to Amazon right now and check out “You Have A College Degree, Now What?” Looks like a very informative read.rnrn

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A thought about behavioral placement

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