Apple follows the Amazon price (not the market price) on e-books – for now

April 6, 2010 in Blog posts | 1 comment

Determining a “fair” price is a subjective endeavor. William Poundstone points out that for now, Apple has decided that the fair price for an e-book is what Amazon is charging (which, incidentally may or may not be what the “market” price for an e-book would be).

Apple’s new iPad Bookstore allows publishers to set prices. Contrary to early speculation, Apple is selling many bestsellers for the “Amazon” price of $9.99. Otherwise $12.99 is a common price point at the iPad Bookstore. Meanwhile, Amazon has quietly raised prices for many eBooks — often inscrutably — as a result of new agreements with publishers…The net effect of the iPad so far: There’s a wider range of eBook prices and less price difference between Apple and Amazon than the pundits predicted.

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  • Free Ebooks

    Hi there,nnCheers for this about to launch a couple of ebooks in June.nnYour advice is very helpful indeed. Will report back on my results.nnHave loads of free ebooks here.nnCheersnBob