Choice architecture at the kwik-e-mart

From a game theory perspective, how do we maximize the benefit to the Kwik-E-Mart, Homer, and the world at large? Obviously, the fruit nudge helps Homer the most, with the social benefit as a secondary effect. However, the Kwik-E-Mart has a lower profit margin on fruit than it does on donuts.

What's the most efficient way to nudge the Kwik-E-Mart?

Haha…I'm supposed to be writing a book chapter on the economics of The Simpsons, so I particularly appreciate this. I've gotten through 116 episodes so far, which scarily enough is only about 25% of all episodes. I hope for Apu's sake that the fruit is higher margin than the donuts.

When is this book on the Simpsons coming out? Do tell…

Econgirl, I'm almost certain you've seen these, but they're especially relevant:

Mr. Plow and the Homer vs Barney competition
Homer the Great/the Stone cutters getting preferential treatment for one another.

Seemingly above all, Krusty Gets Busted from season 1 is especially good for economics.

the possibilities are nearly endless.

The deadline for the chapter was originally April, but now it's been pushed back to August or something. This isn't entirely a bad thing, since I'm apparently a more thorough researcher than I give myself credit for and set the goal of watching and taking notes on every episode in the series (400 and something total). I've gotten through 115 episodes thus far and have been sufficiently annoying to my friends in quoting them. I'm supposed to be focusing on behavioral economics, but it's easier to make note of everything and sort it out later. Maybe I'll blog about my experience a la Julie Powell, since I figure I relate to Lisa Simpson in the way that Julie related to Julia Child.

The project is early stages, but it came to me via Joshua Hall at WVU, who wrote a paper about using The Simpsons to teach economics:

http://joshua.c.hall.googlepages.com/Hall-Homer…

I generally like the idea of bringing the pop culture references into the classroom as long as it's not too gimmicky. Several academics have taken up this cause, but I don't think they are being quite as thorough as I described above. There is, however, a pretty comprehensive paper out there about the economics to be had in Dr. Seuss books.

Thanks! I've seen the latter but not the former yet. I was shocked to see in my note-taking process that I've written down something economically relevant for over 90 percent of the episodes I've watched so far.

After reading “The Simpsons and Philosophy”, I'm pretty sure everything can be tracked back to that show if you try hard enough.

After reading “The Simpsons and Philosophy”, I’m pretty sure everything can be tracked back to that show if you try hard enough.

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