We'll say it again. If you're trying to curb binge drinking, use social norms

The Saskatchewan Ministry of Health tried the guilt tactic in its anti-binge drinking campaign.

The National Social Norms Institute emphasized the moderate drinking that most students do in its anti-binge drinking campaign at Georgetown University.

Guess which one was more successful? Georgetown? Or Saskatchewan? It wasn’t even close.

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  • http://mdaniels.com Matt Daniels

    We had the bottom statistic at my university as well. Does anyone see the absurdity of “0-4″ drinks when they party? Shouldn't we use a floor of at least 2 drinks to make this somewhat logical?

  • http://mdaniels.com/ Matt Daniels

    We had the bottom statistic at my university as well. Does anyone see the absurdity of “0-4″ drinks when they party? Shouldn’t we use a floor of at least 2 drinks to make this somewhat logical?

  • James

    I object to “party” being used as a verb.

  • James

    I object to “party” being used as a verb.

  • James

    I object to “party” being used as a verb.