Social norms in Louisville, Kentucky

From the News and Tribune:

Perhaps you have seen the billboards on Interstate 64 saying things like, “78 percent of Portland youth have never tried alcohol!” They come from the Portland Now Prevention Partnership’s (PNPP) social norms campaign. This campaign is designed to contradict the notion that all young people are using alcohol, tobacco, or drugs. Since young people are greatly influenced by what they think their peers are doing, the PNPP wanted to be sure that they are getting accurate information.