Why do teachers think scaring teenagers is the best way to get their attention? Scare tactics are common for sex, crime, parenthood, and alcohol and drug abuse. For years, schools have tried to warn students about the dangers of drunk driving by hauling in smashed cars (or smashing them on school property), using fake blood and stage make-up to recreate the effects of accident injuries, or having a teacher dress in costume as the Grim Reaper and pull students out of class who have “died” in an auto accident. This week, El Camino High School in San Diego, California, is defending a routine that involved local cops delivering some tragic news.
Cass Sunstein is currently the Administrator of the White House Office of Information and Regulatory Affairs and has no affiliation with the Nudge blog.
The Nudge blog is edited by John Balz.
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What is Choice Architecture?
For a user-friendly introduction to choice architecture, check out this paper.