What the Transportation Security Administration might have known if someone there had read Nudge
The U.S. government keeps trying to fix the airport mess. In an effort to speed up congested terminals, the Transportation Safety Administration recently unveiled its plan for 21 airports to split the standard single security line into three “self-select” lines that people can choose between. The lines, modeled after ski slope categories, are for “families and special assistance” (marked in green), the “casual traveler” (in Aspen ice blue), and the “expert traveler” (black like the diamond). According to the New York Times, TSA officials have now learned what Thaler’s business school students know all too well: As humans, most air travelers are overconfident.
Cass Sunstein is currently the Administrator of the White House Office of Information and Regulatory Affairs and has no affiliation with the Nudge blog.
The Nudge blog is edited by John Balz.
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What is Choice Architecture?
For a user-friendly introduction to choice architecture, check out this paper.