Qutting smoking can be as contagious as starting

The last estimate we found for the influence of smoking habits by a spouse was 40 percent, meaning the spouse of a person who quits is 40 percent more likely to quit as well. A new study, of a 30-year social network comprised of 12,000 people (the same one used to study obesity), authored by a Harvard medical professor and a UC-San Diego political scientists, estimates spousal influence at almost 70 percent! Even having a co-worker who quits increased a person’s chance of quitting by 34 percent.

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