If you took Psychology 101 in college you might have seen the Milgram experiment, one of the most famous in social science. A 50 minute edited video of it popped up recently on You Tube. We discuss the Milgram experiment in Nudge not to explain the rise of fascism – as has become the common view of the experiment today – but rather to make a point about how social pressures nudge people to accept conclusions that are at odd with their own views of reality, and then shape their behavior.
Cass Sunstein is currently the Administrator of the White House Office of Information and Regulatory Affairs and has no affiliation with the Nudge blog.
The Nudge blog is edited by John Balz.
Tell us about a nudge
What is Choice Architecture?
For a user-friendly introduction to choice architecture, check out this paper.