The worst place for a workout reminder: Stuck on your post-it laden fridge
So says MSN’s Health and Fitness section:
A visual nudge can help–but only if you notice it, says Paddy Ekkekakis, PhD, an exercise psychologist at Iowa State University. In one study, a sign urging people to use the stairs rather than the nearby escalator increased the number of people who climbed on foot by nearly 200%. Put your prompt near a decision point, Ekkekakis says–keep your pile of Pilates DVDs next to the TV; put a sticky note on your steering wheel to make sure you get to your after-work kickboxing class. Just remember: The boost you get from a reminder is usually short-term, so change the visuals often.
Cass Sunstein is currently the Administrator of the White House Office of Information and Regulatory Affairs and has no affiliation with the Nudge blog.
The Nudge blog is edited by John Balz.
Tell us about a nudge
What is Choice Architecture?
For a user-friendly introduction to choice architecture, check out this paper.